The Principles Of Reliability And Validity Essay - 928 Words

Introduction If you are looking for scientific proof, then validity and reliability are what you need. In the work by Xie, Huang (2014) they describe the following: The principles of reliability and validity are fundamental cornerstones of the scientific method. Reliability is defined as the extent to which a measure is repeated under ideal conditions. Validity refers to the degree to which a test measures what it purports to measure. Establishing good quality studies need both high reliability and high validity. (p.326). Both of these concepts are worthy of exploration, and understanding them is crucial for evaluating, designing, and performing scientific studies. Reliability Reliability is about consistency. For data to have reliability, it will need stability, internal reliability, and inter-observer reliability. Stability. If a measure does not fluctuate over time, it is considered to have stability. Data collected at one period of time and then collected again at a different period in time will not have a great deal of variability. Stability can be tested by administering a test at one point in time and then re-administering the same test under the same conditions. Internal Reliability Internal reliability. This refers to the scale that is used to measure data. If the scale is consistent, then it is said to have internal reliability. We need to be sure that whatever variation we are measuring is actually produced by the variables, not by theShow MoreRelatedExploring Reliability and Validity765 Words   |  4 PagesExploring Reliability and Validity Lynetric Rivers Liberty University Abstract This paper will focus on the types of reliability and validity used in the Values and Motives Questionnaire. Also this writer will be investigating areas of concerns and strengths as it relates to the Values and Motives Questionnaire, well as formulating an opinion of the test (VMQ) with the material presented. This writer will further conveying information concerning the sample size, nature of population thatRead MoreSelection Interaction Of Selection And Selection920 Words   |  4 PagesSelection Interaction The last threat to internal validity is ‘selection interaction’. It is the interaction of the other threats with the selection threat. The most common of these threats is the interaction of selection threat with maturation. This combination of selection-maturation threat is concerned with different rates of growth between the two groups between the pre and post test (Slack and Draugalis, 2001). External Validity External validity can be defined as the ability of a research designRead MoreThe Ethics And Public Policies1233 Words   |  5 PagesWhen studying personality psychology, a researcher uses theories, methods, and relies heavily on ethics, reliability, and validity. Using the â€Å"LOTS of data† acronym, personality researchers gather information to study people. These include, L-data (life record data), O-data (observation data), T-data (Test data) and S-data (self-report data). (Cervone Pervin, 2013) Each method has strengths and weaknesses. As well as â€Å"LOTS†, researchers must form a theory to â€Å"decide what to measure and how to measureRead MoreExploring Reliability and Validity1068 Words   |  5 Pagesï » ¿ Exploring Reliability and Validity- Values and Motives Questionnaire Exploring Reliability and Validity- Values and Motives Questionnaire The Values and Motives Questionnaire, also known as the Values and Motives Inventory, is designed to examine a person’s motivation in relation to his values and activities. In order to ensure a comprehensive understanding of values, the VMQ assess three distinct areas, including: interpersonal, intrinsic, and extrinsic. Interpersonal values, accordingRead MoreReliability and Validity Paper1289 Words   |  6 PagesReliability and Validity Paper University of Phoenix BSHS 352 The profession of human service uses an enormous quantify of information to conduct test in the process of service delivery. The data assembled goes to a panel of assessment when deciding the option that will best fit the interest of the population, or the experiment idea in question. The content of this paper will define, and describe the different types of reliability, and validity. In addition display examples of data collectionRead MoreEssay on validity reliability1475 Words   |  6 Pagesï » ¿VALIDITY AND RELIABILITY For the statistical consultant working with social science researchers the estimation of reliability and validity is a task frequently encountered. Measurement issues differ in the social sciences in that they are related to the quantification of abstract, intangible and unobservable constructs. In many instances, then, the meaning of quantities is only inferred. Let us begin by a general description of the paradigm that we are dealing with. Most concepts in the behavioralRead MoreAn Empirical Study Of Local Maori Residents Perceptions Of Film Tourism On New Zealand1541 Words   |  7 Pagesepistemologies of positivism and realism (Jennings, 2001). As part of the quantitative methodology, the research will make sure to measure the validity and reliability of the findings provided by the data (Angen, 2000). In terms of measuring error, reliability and validity, measurement of validity will look for systematic errors in the results, whereas reliability will look for random errors in the results (Adcock Collier, 2001). The key method of data collection for this research will be a survey/questionnaireRead MoreHow Does Opinionated Responses Affect Job Performance827 Words   |  4 Pagescauses reference checkers to always be obtaining specific behavioral example with a general consensus from other references. Future employee success was found, â€Å"a meta-analysis’s low validity is largely due to four main problems with references and letters of recommendation: leniency, knowledge of the applicant, low reliability, and extraneous factors involved in writing and reading such letters† (Aamodt, 2016, p. 161). A letter of recommendation has a great chance of developing into one predictor ofRead MoreIssues in Psychological Testing Worksheet831 Words   |  4 Pagespsychological testing, which constitute ethical principles for the profession. The second source of ethical principles associated to testing is the American Psychological Association’s (APA, 2002) Ethical Principles of Psychologists and Code of Conduct (Hogan, 2007). Competence is a very important ethical principle of psychological testing. Psychologist should establish competence in assessment concepts and methodology. The concepts include reliability, validity, norms, and test construction. TechnicalRead MoreSystematic Procedure To Collect Essential Data And These1345 Words   |  6 PagesStandardization refers to proper item selection, high reliability and validity of the instrument to be used in collection of data. And second one is construction of a tool by researcher for present study, constructing of tool for the study needs lot of care and caution . Construction of tool is a time taking and expansive affair number of steps to be followed such as piloting of the pool of questions, difficulty value, difficulty index, validity and reliability has to observed, tested by researcher. Consultation

Faulks´ Birdsong Analysis - 839 Words

Within ‘Birdsong’ Faulks uses the character of Stephen as his voice, through which he propounds his horror and perplexity at what is unfolding during the War. Faulks also introduces the idea of a new reality which is experienced by the men in the trenches. Faulks chooses to explore curiosity as a coping mechanism within ‘Birdsong’ through the character of Stephen. Only curiosity is keeping Stephen alive as he states that he would ‘walk into enemy lines and let (himself) be killed’ if he didn’t possess that curiosity. Stephen tells Weir what he is ‘curious to see what’s going to happen’ suggesting that he wants to see how the War will end. Faulks presents Stephen as a character who has a detached curiosity concerning the War; in the same way that he is detached when discussing men’s dead bodies. Faulks’ decision to do this allows us to understand that many men did not like being in the War; they often did not carry on because they felt it was their duty to King and Country. Rather, they (like the character of Stephen) wanted to know ‘what it means’ and why they had to endure what they did. Stephen’s claim that he is ‘deeply curious to see how mu ch further it can be taken’ quashes false notations of pride in fighting, rather it expresses the horror at what they are being forced to do. Faulks, through Stephen, considers how the War could progress. The war section of ‘Birdsong’ is set half way through the War, meaning that it is still to get worse. Stephen speculates the menShow MoreRelated Love Presented in Poems by Wilfred Owen Essay2489 Words   |  10 PagesPresented in Poems by Wilfred Owen Explore how the theme of love is presented in Birdsong and a selection of poems by Wilfred Owen. Loving attitudes, though perhaps not as prominent as themes such as violence and pride, are intimately observed and explored in Sebastian Faulks Birdsong and in many of Wilfred Owens War poems. Each aspect of love, as seen through the eyes of this First World War soldier and Faulks characters, is as interesting as it is diverse, allowing an impervious insight

Tv News vs. Internet News Free Essays

It is hard to believe that just a few years ago, watching TV or reading newspapers were the only ways of gathering news. Nowadays as thanks to the Internet there is one more option, the question whether it is best to rely on television news, or to follow online news emerged. When set beside, those two ways of gathering news seem to be enormously different. We will write a custom essay sample on Tv News vs. Internet News or any similar topic only for you Order Now The biggest difference between online news and television news is the access to information. While watching news on TV, we are dependent on broadcast schedule of any TV station. By contrast, there is no schedule involved in following online news. The access to information is constant and it is the user’s choice when to follow the news. Secondly, compared to television news, the amount of online information seems to be much more greater. While on TV only the most important pieces of everyday news are broadcast, the Internet offers basically unlimited amount of information concerning every branch of science and all fields of life. Nevertheless, the quality of television news still remains much more higher, as online articles are often anonymous or unverified. Last but not least, unlike television news, following online news gives the reader the possibility of commenting on any given article. While watching television news, the receiver only gathers the news, whereas the online news follower may participate in live â€Å"debate† and express his view on every piece of news presented. To sum up, there are many differences between television news and online news, such as the access to information, the quality of news, or the receiver’s participation. While online news seems to be more available and gives the receiver the chance to comment, the television news still remains more reliable. It is up to the receiver to choose what is more important to him. How to cite Tv News vs. Internet News, Papers

Principles of Lender Liability Management

Question: Discuss about the Principles of Lender Liability Management. Answer: Introduction: Auditing is a process that involves the examination of various accounts of an organization. There are different kinds of accounts in an organization. It is very natural that there can be mistakes in some of toes accounts that can be occurred at the time of formulating those accounts (Louwers et al. 2013). It is the responsibility of the auditors to detect the material misstatements in the accounts of the company so that the annual report of the organization is true and fair. The given case study states that Impulse Private Limited, widely known as Impulse, is an entertainment system manufacturer that was established in the year of 2005. From the very first day of the company, King and Queen have been performing the audit operations of the company. It can be said that there is a good relation between Impulse and King and Queen. As per the given case study, King and Queen have examined the business accounts of Impulse and they have given the unqualified audit report to the company. The auditors issue the unqualified audit report when they find that there is not any kind of material misstatement in the financial accounts of the organization; and the company has been formulated by complying all the rules and regulations of Generally Accepted Accounting Principles (GAAP) (Czerney, Schmidt and Thompson 2014). On the contrary, the qualified audit report of the auditors states that there the accounts of a business organization are nor free from material misstatement and there is a presence of fraud or manipulation in those accounts (Ittonen 2012). However, it is mentioned in the case study that Impulse was not in a good condition at that time as the company was facing massive liquidity problems. Impulse was facing massive debtors and inventory related issues at that period. After that, the company took a massive loan from Easy Finance Limited (EFL) to revive the liquidity position of the company. Later, the financial position of the company deteriorated and the company was liquidated in the month of December 2012. This liquidation resulted in the loss of the loan money that was given by EFL; and for this reason, EFL is taking legal actions against King and Queen. As per EFL, the unqualified report of the auditor did not reflect the liquidity problem of the company and this reason contributed to the loss of money to EFL. The main argument of the topic is that whether King and Queen are liable to EFL or not. In this regard, it is necessary to shed light on the responsibility of the auditors. The main responsibility of auditors is to plan and perform the whole audit operation of an organization so that it can be verified that the different financial accounts of the organization is free from material misstatement and all kinds of frauds (Asare and Wright 2012). On the other hand, it is the responsibility of the auditors to take care that the company is following the rules and regulations of Generally Accepted Accounting Principles (GAAP) (Schroeder 2013). These are the two major responsibilities of the auditors. It is the responsibility of the management to interpret the audit report of the organization. Releasing details about the liquidity position of the company is the responsibility of the management. The auditors have nothing to do with the liquidity position of the company. The purpose of the audi t report was unknown to King and queen. As per the rules and regulations of audit, the auditors are not liable to any third party if they do not know the purpose of their audit report. In this case, King and Queen were not informed the purpose of the audit report. Thus, King and Queen have no liability towards EFL. Some examples of popular cases are presented below to support the answer. The first case is Marcus Bros. Textile vs. Price Waterhouse (1999). There are three parties in the case. In this case, Price Warehouse was the audit partner of Piece Goods Shops Company (Piece Goods). As per the audit report of Price Warehouse, the accounts of Piece Goods were fairly presented and they were free from all kinds of material misstatement. Based on the audit report of Price Warehouse, Marcus Bro. made an extension in the credits to Piece Goods. However, in the year of 1993, Piece Goods became bankrupt and Marcus Bros. could not recover the money invested in Piece limited. Marcus Bros. files case against Price Warehouse by stating that the audit report of Price Warehouse did not reflect the financial condition of the company. However, the judgment of the court was in the favor of Price Warehouse as any auditor is not liable to any third party without knowing the purpose of the audit program (Hood 2012). Landell vs. Lybrand is the example of second case. As per this case, CPA was the auditor of Lybrand Ross Bros. Montgomery. Landell purchased eleven shares of the company Lybrand Ross Bros. after considering the report of CPA. However, the Plaintiff Landell had to face loss as the financial position of the company deteriorated and the share prices decreased massively. Plaintiff Landell filed a case against CPA; but the court made the judgment in the favor of CPA as the auditors are not liable to any third parties (Koppelman 2014). Based on the above discussion and the examples, it can be said that the King and Queen is not liable to EFL as the auditors have no responsibility to any third party. Confidentiality is one of the most important aspects of auditing. It is the responsibility of the auditors to maintain confidentiality regarding the important data and information of the audit client. The auditors do not have any right to disclose any kinds of information about the audit client to any third party. They cannot even disclose the important data to the other employees of the client firm (Mironeasa and Codin? 2013). There are two dimension of the case. At the presence of the consent of Impulse, King and Queen would have liability towards EFL. At the presence of consent from Impulse, King and Queen needed to disclose the liquidity position to any third party. At that point, King and Queen had to make further valuation of the liquidity position of the company as they were directed to disclose the liquidity position of the company. Hence, King and Queen would be liable to EFL. Another dimension of the case could be the absence of the consent of Impulse to King and Queen to d isclose any kind of financial position of the company. In this point, it is the utmost responsibility of King and Queen not to disclose any kinds of information of the financial position of the company. As per the rules and regulations auditing, King and Queen would make a serious offense if they disclose the liquidity situation of Impulse to EFL for the ease of their decision making process. In this case, King and Queen have no responsibility towards ELF as EFL is a third party to King and Queen. Thus, King and Queen would not be liable to EFL in this purpose. It is desired that the auditors do not have any kinds of financial interest in any of the properties of the audit client. This is called the independence of the auditors (Hoos, d'Arcy, and Messier 2012). As per the principles of Generally Accepted Accounting Principles (GAAP), there are two kinds of auditors independence. One is Actual Independence and another is Perceived Independence. Both of them are discussed below: Actual Independence: There are two other name of actual independence. They are real Independence and Independence in fact. Actual independence refers to the state of mind of the auditors. It is desired that the auditors must have special state of mind at the time of the audit process. This specific state of mind is called the Actual Independence of the auditors. The presence of actual independence helps the auditors to take critical as well as crucial decisions in the tricky situations. Often it happens that the management of that organization puts the auditors in difficult situation; actual independence assists the auditors to take perfect decisions in this type of situations (Dogui, Boiral and Heras?Saizarbitoria 2014). Perceived independence: The other name of perceived independence is the independence in appearance. Perceived independence evaluates the viewpoints of the auditors. An auditor who has perceived independence can analyze any critical situation better than any other can and they can judge the situation in different ways. Perceived independence assists the auditors in deriving different solution of a same problem so that the best one can be selected among them. It is the perception of the auditors to see different kinds of auditing problems. One of the major features of perceived independence is that it cannot be measured. Different auditor has different kinds of perceived independence. An auditor having actual and perceived independence can perform the audit operations more perfectly (Schmidt 2012). The provided situation says that Bob is continuing his higher study and the audit profession in Club Casino at the same time. It has been mentioned that Bob has copied some of the financial information of the company for his own purpose without the consent of the company. The confidentiality principles of auditors say that the auditors of an organization cannot disclose or copy the data and information of that organization to anyone. This principle indicates that the act done by Bob is a serious offence as it is against the principles of auditing. The companies should implement more effective safety measures so that the important data and information is kept in safe places. On the other hand, the passwords or ant details of important information cannot be disclosed to anyone (Shaub and Braun 2014). As per the situation provided, Wendy is performing the audit operation in Ace Limited. After the retirement of the company secretary of Ace Limited, the position was vacant for six months. Wendy was the temporary company secretary of Ace Limited at that period. As per the auditing principles, this act of Wendy is against regulations of auditing. It has been mentioned in the audit principles that an auditor cannot play any role of senior management in the same organization. This act of Wendy contributes in the breaching of auditing principles. There is a safeguard available for this act. The company secretary position needs to be replaced. On the other hand, the company can terminate Wendy as audit assistance as per the rules and regulations of audit authority (Weirich and Reinstein 2014). This case states that one of a factory supervisor of Precision Machinery Limited is the father of Leo. As per the case study, Leo was appointed as the internal audit partner of Precision machinery Limited who has the responsibility to control the cash payment system. This act of Leo is against the rules of auditing. This rule says that any relative, son, daughter, or close friends of any member of the organization cannot be the auditors of the same company. Thus, the act of Leo has breached the rules of auditing. Leo should be replaced from the internal auditor position of Precision machinery Limited as a corrective measure (Stuart 2012). The auditing rules and regulations say that the auditors cannot take any kind of gifts from the audit client as it can influence the decision of the auditors (Arruada 2013). As per the given scenario, Chan and Associates is the audit partner of Reproduction Private limited. Chan and Associates has taken furniture and shares from Reproduction Private Limited as their outstanding fees for three years. Moreover, the value of the furniture was not worth the full fees of Chan and Associates. This is a serious offence as it is against the rule of auditing. It is against the integrity of the audit process. Chan and Associates should immediate return all the furniture and shares as a corrective measure (MaAyan and Carmeli 2015). References Arruada, B., 2013.The economics of audit quality: Private incentives and the regulation of audit and non-audit services. Springer Science Business Media. Asare, S.K. and Wright, A.M., 2012. Investors', auditors', and lenders' understanding of the message conveyed by the standard audit report on the financial statements.Accounting Horizons,26(2), pp.193-217. Czerney, K., Schmidt, J.J. and Thompson, A.M., 2014. Does auditor explanatory language in unqualified audit reports indicate increased financial misstatement risk?.The Accounting Review,89(6), pp.2115-2149. Dogui, K., Boiral, O. and Heras?Saizarbitoria, I., 2014. Audit fees and auditor independence: The case of ISO 14001 certification.International Journal of Auditing,18(1), pp.14-26. Hood, P., 2012.Principles of Lender Liability. Oxford University Press. Hoos, F., d'Arcy, A.C. and Messier, W., 2012, March. Serving two masters: Experimental evidence on internal auditors' independence. In1er WORKSHOP" Audit". Ittonen, K., 2012. Market reactions to qualified audit reports: research approaches.Accounting Research Journal,25(1), pp.8-24. Koppelman, E.L., 2014. The Validity of a Covenant of Indemnity in an Illegal Lease.St. John's Law Review,5(1), p.10. Louwers, T.J., Ramsay, R.J., Sinason, D.H., Strawser, J.R. and Thibodeau, J.C., 2013.Auditing and assurance services. New York, NY: McGraw-Hill/Irwin. MaAyan, Y. and Carmeli, A., 2015. Internal Audits as a Source of Ethical Behavior, Efficiency, and Effectiveness in Work Units.Journal of Business Ethics, pp.1-17. Mironeasa, C. and Codin?, G.G., 2013. A new approach of audit functions and principles.Journal of Cleaner Production,43, pp.27-36. Schmidt, J.J., 2012. Perceived auditor independence and audit litigation: The role of nonaudit services fees.The Accounting Review,87(3), pp.1033-1065. Schroeder, J.H., 2013.What is the role of auditing in earnings announcement disclosures? the impact of audit completeness and quality on gaap disclosure details. MICHIGAN STATE UNIVERSITY. Shaub, M.K. and Braun, R.L., 2014. Call of duty: A framework for auditors ethical decisions. InAccounting for the Public Interest(pp. 3-25). Springer Netherlands. Stuart, I., 2012.Auditing and assurance services: an applied approach. McGraw-Hill/Irwin. Weirich, T.R. and Reinstein, A., 2014. The PCAOB's Proposed New Audit Report.The CPA Journal,84(4), p.24.

The Counterpane Essay Example

The Counterpane Essay The Counterpane: An Objective Perspective on the Relationship Between Ishmael and Queequeg In this essay I will be discussing the queer (peculiar) relationship of two characters from the novel, Moby Dick by Herman Melville. The two characters of focus are Ishmael, the main protagonist, and Queequeg, a harpooner that Ishmael encounters. I will examine the growth of their relationship since their meeting and study their interactions with one another as the story progresses. I will interpret the significance of their behavior using examples of imagery and tone used in the novel. In Moby Dick, by Herman Melville, Ishmael and Queequeg form a strong bond that develops over the course of their adventure. Their relationship is more intense than the average friendship between men. Quotes such as hearts honeymoon and cozy, loving pair suggest a sense of matrimony between them. Ishmael is shown to care for Queequeg a great deal. He became fearful for Queequegs well-being Get the axe! For Gods sake, run for the doctor, some one, while I pry it open! It is also apparent that Ishmael greatly admires Queequeg. He seems to be very interested in his muscular physique, reveling his brawny shoulder. I believe that by analyzing the imagery and tone of the novel, their relationship can be depicted as more than a common friendship. Ishmael and Queequegs relationship is more affectionate and emotional than a common male friendship, this can be seen through specific uses of imagery. At first Ishmael was hesitant to share a bed with the mysterious harpooner, but after much explanation Ishmael found that Queequeg was actually polite and kind man. We will write a custom essay sample on The Counterpane specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Counterpane specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Counterpane specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There is then much less tension as they shared a bed. Ishmael describes how Queequegs arm was thrown over him in the most loving and affectionate anner and how he could have been mistaken for his wife. Thus, then, in our hearts honeymoon, lay I and Queequeg, a cozy, loving pair. This imagery gives the impression of a sort of matrimony between the two of them that is uncommon in men, especially at their age. As the story progresses it becomes apparent that Ishmael cares deeply for Queequeg and his well being. Get the axe! For Gods sake, run for the doctor, someone, while I pry it open! Ishmaels tone of desperation is evidence of genuinely caring about Queequeg. From that hour I clove to Queequeg ike a barnacle, this imagery shows how tightly Ishmael embraced Queequeg after he returned from the sea, having Just saved the bumpkin. watched as Queequeg was revealing his brawny shoulders through the freezing foam, and seemed to ogle the grand and glorious fellow. The descriptiveness of each detail shows how much attention Ishmael was paying to Queequegs muscular physique. When Ishmael refers to him as My brave Queequeg as he dives to rescue a crew member shows his admiration for Queequegs vigilance in the face of danger. Queequeg and Ishmael have grown to trust each other with their lives. l seemed to istinctively perceive that my own individuality was now merged in a Joint stick of two. Ishmaels tone signifies that he understands and accepts that Queequegs life is in hands. . we were bosom friends; he would gladly die for me, if the need should be. This shows Queequeg too, trusted Ishmael enough to put his life on the line for him. Ishmael and Queequeg have grown very close since their first encounter and have continued to support each other. Friendships like these are uncommon among men at their age. Their interactions, along with the tone and imagery of the novel suggest that in the end they are more than Just friends.

Enzyme Coursework essays

Enzyme Coursework essays Aim: In this experiment I hope to try and find the effect of surface area of Enzyme on the rate of an Enzyme controlled reaction. Enzymes have a globular structure and are formed of various different proteins which are constructed from amino acids. These contain residual chains. The amino acids are arranged in single chains connected by peptide bonds. The chains are moulded into a 3d shape. Enzymes are a catalyst in chemical reactions. A catalyst is a reactant in a chemical reaction that increases the rate at which the reaction occurs by lowering the activation energy required for a reaction to take place, however the enzymes remain unchanged. - Potato (white English Nadine Yorkshire, grown in 2005) - Set up apparatus as shown in diagram 1. - Measure out 8cm3 of Hydrogen Peroxide into boiling tube. - Fill measuring cylinder with water and hold upside down in water trough. - Place one end of delivery tube in measuring cylinder, making sure the end with the bung is left out to place over boiling tube. - Now the delivery tube is set up in the correct position to collect the oxygen gas, you can now use the corer to cut out a piece of potato (this equipment is set up before experiment starts to stop gas escaping). ...

Halifax Analysis Essay Example | Topics and Well Written Essays - 1500 words

Halifax Analysis - Essay Example The service delivery method deployed by Halifax is strongly related to the company's ability to promote and execute to customer needs through professional E-business at http://www.halifax.co.uk/home/index.shtml. This allows the bank to run literally twenty-four hours per day year round. The benefits of this service delivery are the continuity of service, however the detriment may be found in genuine customer service and person to person contact. The professional service deliver for online banking is in high demand. In the long run, there will always be demand for credit cards, mortgages business loans or insurance in one form or another. Financial services are the backbone of our economy and will continue to be for years to come (Davies 1992). Because diversified financials offer such a wide range of products, they are able position their companies to tap changing demand for different products (Davies 1992). World population is continuing to expand at an exponential rate. It is important for companies within the industry position themselves in developing countries to take advantage of exploding populations, especially in emerging countries (Davies 1992). The degree of customer interaction for online banking is low. ... Several online banks also offer 'click to chat' options which allow an online customer to 'chat' with a professional banker. This is not an option available with Halifax. ). Technological innovation has allowed financial companies to automate time and labour intensive processes and enhance their ability to match up borrowers and lenders, regardless of geographic location (Gardener 1988). While Halifax has reached several components of innovative technology by the development of 24-7 online banking, they are severely lacking in the degree of viable customer interactions. Degree of Service Customisation The degree of service customisation is relatively high. Halifax has developed specialised services through online banking for the purpose of gaining new customers and retaining current customers (McDonald 2002). In the degree of customised services, Halifax offers diverse and multiple professional banking services. Expectations are commonly defined as "beliefs about a product that serve as standards or reference points against which product [or service] performance is judged" (Zeithaml et al. 1993, p. 1). To this, Halifax responds by offering direct and easy to navigate professional services. There are icons for nearly all-banking needs that the customer can easily navigate based on their requirements. Halifax also boasts that it will assist the customer in 'switching' banks, which customises the professional service towards new customers. Nature of Service Act The nature of the professional service is strongly E-business The service side concentrates mainly on providing services to the customer. Halifax's customer care section plays an important role on deciding if the company and should be